How To Sell In An Uncertain Market

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Real Estate

A volatile housing market can make you feel uneasy and trapped in your current home. With the right preparation and guidance, you can still get a great price for your home! Here are a few essential steps to set yourself up for success.

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I. Your Home's Market Value

You may have an idea of your home's worth through various online tools and sales in your neighborhood. However, in a slow or shifting market, price points can vary greatly, and other factors may determine what price your home will sell at. Before setting your price, consider the following:

  • Study recent home sales in your neighborhood
  • Consider your home condition
  • Stay aware and up to date on real estate news
  • Get a second opinion from a Realtor®

It is important to have a realistic price in order to be in alignment with market conditions and area values. Overly inflated pricing is one of the top reasons that homes fail to sell.

II. Marketing Your Home Correctly

Marketing strategies are key in order to get exposure on your home and maximize the views on your property. This will also shorten the time on market by capitalizing on more showings. Using a Realtor® that is a local market expert can do this for you and ensure that your home is viewed, shown, and sold! Here are essential methods and avenues to market your home:

  • Google
  • Single Property Sites 
  • QR codes on marketing material
  • YouTube videos and virtual tours
  • Social Media
  • Email Marketing
  • Technology (such as Apps)

Many sellers underestimate the amount of marketing and exposure it takes to bring the most on their return on investment. In a volatile market, this is essential!

III. Home Inspections

A proper home inspection will help ensure that there are no surprises during the sales process and will make buyers more comfortable making a higher offer. This will also help protect the seller during the disclosure process.

IV. Curb Appeal

Having the proper curb appeal will draw more interest and elevate your sales potential in an unstable market. This will provide the first impression during showings and will also attract a higher number of prospective buyers by showcasing on marketing materials. A professional Realtor® will help you evaluate your curb appeal and provide any recommendations of what to do or not to do.

Ready to sell your home? Don’t let the current market conditions get you down. As a trusted Realtor® and Designated Broker, I help homeowners sell even through the most troubling market conditions. Let’s see what we can do to make the most of your home’s place in this market! On a positive note, you may be able to negotiate a great price on the home of your dreams! Check out this video to get a snapshot of our marketing plan. Reach out to us anytime for questions, advice, or a free consultation.